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Claimee

Make your legal claims actually legal.

Verified professionals in their field review your claims against your evidence, one by one, for a fee. You can use their claim in advertising with confidence. The only platform which allows you to approve your medical claims, at scale, legally.

Check your claim readiness

2,108 Experts and counting

The risk for your brand isn't worth it.

Endorsements need a real evaluation

Under 16 CFR 255.3, an expert endorsement must rest on a real evaluation by the expert. Under 16 CFR 465, the FTC bans testimonials from people who do not exist, AI-generated ones included. Civil penalties run up to $53,088 per violation.

Claims need credible backing

Health, beauty and wellness brands need expert backing for claims in ads, organic content and funnels.

Today's tools stop short

Badges and reviews without named claims. Confidential expert calls that cannot be used in marketing.

Experts you and your buyers will trust.

  • A paid, private review, claim by claim

    An expert checks each claim against your dossier. For every claim you get a verdict, the strength of the evidence and proposed wording. The report stays private.

  • Named sign-off on specific claims

    Each claim an expert supports is tied to their name, their field and their review. You see exactly which claims you may use and in what wording.

Private review report

Example

Registered Dietitian · Standard depth · 3 claims

  • Contains 200 mg of magnesium per servingEvidence: strong. Certificate of analysis, p. 1Supported
  • Supports restful sleepEvidence: moderate. Proposed wording: Supports relaxation before sleepSupported with changes
  • Works in 7 daysEvidence: none. The dossier has no time-to-effect data.Not supported

Signed attestation. Fee paid whatever the verdict.

Illustration with fictional example data.

  • Rights licensed by channel and term

    Name attribution, photo, video, and an AI avatar if both sides agree. Each offer names the channels and a term of 30, 90, 180 or 365 days. Paid upfront per term and renewable.

  • Approval for every asset, and a registry

    The expert approves each asset before it can go live. Each asset has a code that goes in every ad name. When a right ends, a takedown task opens for each live placement.

Asset registry

Example
  • A9X3VH2Video · Paid socialLive in 3 placements
  • A4M7QK1Photo · WebsiteApproved
  • A2T8NB6Video · Paid socialTakedown due in 30 days

Every ad name contains

CLM-E7K2QM-L4N8RT-A9X3VH2

Illustration with fictional example data.

  • A public verification page

    Each endorsement gets its own page with the expert's name and field, the approved claims and whether the license is active.

  • A disclosure standard

    Every asset discloses the paid relationship. AI likeness is always labeled.

/v/k3m9q2x7tb

Example
Active

Verified expert endorsement

Expert E7K2QM · Registered Dietitian

Live pages show the expert's first and last name.

Approved claims

  • Contains 200 mg of magnesium per serving
  • Supports relaxation before sleep

Paid relationship disclosed · Term: 90 days, renewable

Illustration with fictional example data.

From first review to live ad in 5 steps

This is how the platform actually works. You can list assets before your product goes live, upload your evidence, and have real proof to back up your claims.

  1. 1

    Get matched with a verified expert

    1. Expert

      Applies with their license or certification.

    2. Claimee

      Checks each expert before they can see your product:

      • License status
      • Registry match
      • Disciplinary record
      • Exclusion lists and conflicts
      • Short identity video call

    3. Expert

      Completes a paid calibration review before any real review.

    4. Expert

      Browses the catalog and requests reviews in their own field. Nobody is assigned a product.

    5. You

      Confirm or decline each expert who requests your listing. Confirming commits you to the fixed review fee.

  2. 2

    Review the evidence

    1. Expert

      Reviews each claim against your dossier, with citations and a signed attestation.

    2. Claimee

      Checks the review for completeness, not for the verdict.

    3. You

      Read the private report. Pay the review-fee invoice within 7 days.

  3. 3

    Endorsement and license

    1. Expert

      If they support at least one claim, they may offer endorsement rights. They choose the claims, rights, channels, term and exclusivity. Prices come from the rate card.

    2. You

      Accept or decline the endorsement offer. Then ship a product sample, e-sign the license order and pay the first term upfront.

    3. Expert

      Examines the sample and signs the license order.

    4. Claimee

      The license activates only when it is signed, the sample is examined and the first term is paid.

  4. 4

    Content and approval

    1. You

      Upload every asset with its copy or script, channels, claims used and disclosure.

    2. Expert

      Approves each version or asks for changes.

    3. Claimee

      Only approved assets can be registered live. Each asset has a code that goes in every ad name.

  5. 5

    Go live, renew, withdraw

    1. You

      Register each placement: platform, ad account, ad name with the code, URL and start date.

    2. Claimee

      The verification page shows live status. The renewal invoice arrives 14 days before the term ends. If it is unpaid at term end, the license expires.

    3. Expert

      Can withdraw any right with 30 days' notice for any reason, or 48 hours' notice for cause.

    4. You

      When a right ends, take each live placement down by its deadline and upload evidence.

    5. Claimee

      Verifies each takedown and updates the verification page.

Check your claim readiness

Are these reviews real and trustworthy?

Fair question. But we designed the platform with this problem in mind. So no, there's no bias.

  • SupportedFee paid
  • Supported with changesFee paid
  • Not supportedFee paid

Signed attestation. Fee paid whatever the verdict.

  • Fee is paid independent of verdict.

    The review fee is set on the rate card by field and depth before the review starts. A 'not supported' verdict pays the same as a 'supported' one.

  • Experts pick the products.

    Nobody is assigned a product. Experts review only products they pick in their own field.

  • We verify experts so you don't have to worry.

    The platform verifies each expert first. Then you confirm the expert for your product.

  • We trick them.

    From time to time the platform plants a known weak claim in a review to check that experts read the evidence. Planted claims never appear in your report.

  • Skill check before the real deal.

    Every expert completes a paid calibration review first. It gives an internal quality score.

  • Monthly audits of each expert.

    Licenses and exclusion lists are re-checked every month. Staff review every failed check.

Built around the rules your counsel checks

This is how the product works, not legal advice. Your counsel decides what your ads say.

  • FTC Endorsement Guides: expert endorsements (16 CFR 255.3)

    Experts evaluate the evidence as a qualified peer would and examine a product sample before an endorsement goes live. Every asset discloses the paid relationship.

  • FTC rule on consumer reviews and testimonials (16 CFR 465)

    No invented experts. An AI avatar shows only a real expert who agreed, saying only what they approved.

  • New York synthetic performer law (GBL §396-b, in force since June 9, 2026)

    It requires disclosure of AI-generated synthetic performers in ads. Avatars of real, identifiable experts sit outside this law, and we label them as AI anyway.

  • California AB 2602 (digital replicas)

    An avatar license names the exact uses, and the expert's own counsel reviews it before signing. Avatars are offered only when the expert and the brand both agree.

  • FDA line between cosmetic and drug claims

    Beauty claims must stay cosmetic. A claim that a product changes the structure or function of the body makes it a drug claim, so Legal checks every beauty claim against this line before any expert sees it.

  • No endorsements aimed at patients (AMA Opinion 9.6.4)

    No endorsement may target the expert's own patients, and assets carry no patient-facing sales links.

  • US only (EU Regulation 1924/2006, Article 12(c))

    EU rules bar health claims for foods and supplements that refer to recommendations of individual health professionals. Phase one runs in the US only.

How the common approaches compare

Each approach has its uses. This is how they compare on what claims in ads need.

Clinician badges and review widgets

Named expert you can show
Yes
Sign-off on specific claims
No
Licensed for use in ads
Partly, as badges
Rights by channel and term
No
Withdrawal and takedown process
No

Confidential expert calls

Named expert you can show
No
Sign-off on specific claims
No
Licensed for use in ads
No
Rights by channel and term
No
Withdrawal and takedown process
No

Health creator networks

Named expert you can show
Yes
Sign-off on specific claims
No
Licensed for use in ads
Varies
Rights by channel and term
Varies
Withdrawal and takedown process
Varies

Your own advisory board

Named expert you can show
Yes
Sign-off on specific claims
Your contract
Licensed for use in ads
Your contract
Rights by channel and term
Your contract
Withdrawal and takedown process
Your contract

Claimee

Named expert you can show
Yes
Sign-off on specific claims
Yes
Licensed for use in ads
Yes
Rights by channel and term
Yes
Withdrawal and takedown process
Yes

Categories, not companies. Based on what each approach typically offers. Details vary by provider.

Flat fees, paid to the expert. No share of sales.

Review fee per expert, by field and depth

Dietitians, pharmacists and scientists
$350–$750
Physicians
$600–$1,200
Estheticians and cosmetologists
$250–$450

Review fee

Fixed on the rate card by the expert's field and the review depth: light, standard or deep. Paid whatever the verdict.

Rights fees

Priced on the rate card by right, channel and term. Paid upfront per term and renewed while you run the content.

No share of sales

All fees are flat. Per-sale pay to a treating professional raises fee-splitting and kickback questions.

You pay the expert directly

Invoices come from the expert's own Stripe account. The platform holds no money and uses no escrow.

Phase one at cost

The platform runs at cost for launch brands in phase one.

Why there is no price list yet

We collect rates in expert applications and publish the rate card after the first 10 deals. Until then, you see the fee for each review before you confirm the expert.

Check your claim readiness

Questions brands ask

Contains 200 mg of magnesium per serving

Signed off by E7K2QM, Registered Dietitian

Supported

Real experts behind every claim.

Phase one starts with a group of launch brands. Other US brands can check their claim readiness and join the waitlist.

Check your claim readiness