Brand Platform Terms

These Brand Platform Terms (the “Terms”) are entered into between UAB Spine Revolution, company code 306210193, VAT code LT100015644610, registered address Aludarių g. 3, Vilnius, Lithuania (the “Platform Operator”), and the company that accepts them when opening a brand account (the “Brand”). They govern the Brand's use of the Claimee platform (the “Platform”). The person accepting confirms that they are authorised to bind the Brand.

1. The Platform's role

1.1. The Platform verifies experts, hosts a catalogue of products listed by brands, runs the review, approval, registry and withdrawal workflow, and provides templates. It is a tool and a process, not a party to any engagement.

1.2. Every review and endorsement is contracted directly between the Brand and the expert under the Expert Review and Endorsement Licence Agreement (the “Brand Agreement”). The Platform Operator is not a party to it, is not the Brand's or the expert's agent, and gives no guarantee for either.

1.3. The Platform Operator acquires no endorsement or likeness rights, holds no money, and is not responsible for any product, claim or advertisement. The Brand alone is responsible for its products, its claims and their substantiation, and its advertising.

1.4. No affiliate or parent company of the Brand or of the Platform Operator becomes a party to, or guarantor of, any obligation under these Terms or any Brand Agreement.

2. Eligibility

2.1. The Brand must be a legal entity selling health, beauty, personal care or wellness products, such as dietary supplements, foods and cosmetics. Prescription drugs and medical devices are not accepted in phase one.

2.2. Expert endorsements obtained through the Platform may be used in the United States only, under the Territory and Professional Rules.

3. Accounts and users

3.1. The Brand names its authorised users. It is responsible for everything done through its account, keeps credentials confidential, and removes users who leave.

3.2. The Brand ensures that its agencies and contractors that create or run assets using experts follow these Terms and the platform policies, and remains responsible for them.

4. Fees

4.1. In phase one the Platform is provided to brand companies at cost, as set out in a separate written fee arrangement, if any. Fees to experts are paid by the Brand directly to the expert under the Brand Agreement.

5. Listing products and claims

5.1. The Brand will submit each product and claim with the information required by the Claim Pre-check Checklist, and warrants that the information, label, dossier and evidence are accurate, complete and current.

5.2. Only claims cleared by the Platform's legal pre-check may be listed or shown to experts. Clearance is a gate, not legal advice or a guarantee, and does not transfer any responsibility to the Platform Operator.

5.3. The Brand will update the Platform promptly if a product is reformulated, relabelled, recalled or becomes subject to a regulatory action or safety signal.

6. Choosing experts fairly

6.1. The Brand may confirm or decline an expert for a product, and accept or decline an endorsement offer, without giving reasons. Decisions must be based on legitimate criteria such as qualifications, field of expertise, conflicts, rate and fit with the product.

6.2. The Brand will not confirm, decline, rate, pay or treat experts differently because of race, colour, religion, sex, sexual orientation, gender identity, national origin, ethnicity, age, disability, pregnancy, veteran status or any other characteristic protected by applicable law.

7. Engagements with experts

7.1. The Brand will use the Platform's current Brand Agreement, Review Order, Licence Schedule and, where relevant, AI Avatar Addendum. The Brand may not remove or weaken the expert protections in them (fixed review fee, indemnity, liability terms, per-asset approval, disclosure, withdrawal and takedown) without the Platform Operator's written approval.

7.2. The Brand will comply with: the Ad Usage and Disclosure Policy; the Product Examination Procedure; the Withdrawal and Takedown Procedure; the Territory and Professional Rules; the Anti-Disintermediation Policy; and the Insurance Checklist.

7.3. The Brand is responsible for monitoring adverse events related to its products and for any reporting to the US Food and Drug Administration or other authorities.

8. Expert data

8.1. The Brand may use the personal data of experts it receives through the Platform only to evaluate, engage and work with them on products listed on the Platform, to pay them, and to comply with law. It will not scrape, export in bulk, sell or use expert data for unrelated marketing or recruitment.

8.2. Expert reviews, quality scores and verification details are confidential. The Brand will not publish or share an expert's private review.

8.3. For the data it receives, the Brand acts as an independent controller and complies with applicable data protection laws.

9. Confidentiality

9.1. The Platform Operator will keep the Brand's non-public product information confidential and will share it only with experts who apply for or are confirmed for the product, under confidentiality obligations, and with its staff and service providers who need it.

9.2. The Brand will keep confidential the Platform's non-public information, including expert data, templates in draft and system features.

10. Intellectual property

10.1. The Platform, its software, templates and content belong to the Platform Operator. The Brand receives a non-exclusive right to use them while it has an account, for its own engagements on the Platform.

10.2. The Brand grants the Platform Operator a non-exclusive, royalty-free licence to host and display the Brand's product information, logos and materials on the Platform, as needed to run it.

11. Suspension and termination

11.1. The Platform Operator may suspend the Brand's ability to publish new assets or confirm experts if the Brand misses a takedown deadline, breaches the Disclosure Policy, or breaches these Terms, until the breach is cured.

11.2. Either party may terminate these Terms with thirty (30) days' written notice, or immediately for material breach not cured within fifteen (15) days.

11.3. Termination does not end any Brand Agreement. The Brand remains bound by its takedown, disclosure and registry obligations for every live asset, and the Platform will keep supporting withdrawals and takedowns until the last asset is removed.

12. Indemnity and liability

12.1. The Brand will indemnify the Platform Operator against third-party claims, regulatory actions, losses and costs arising from the Brand's products, claims, advertising, use of expert rights, breach of a Brand Agreement or breach of these Terms.

12.2. The Platform is provided “as is”. The Platform Operator does not guarantee that experts will apply, that any expert will approve any claim, or that the Platform will be uninterrupted.

12.3. Except for fraud or wilful misconduct, neither party is liable for indirect or consequential loss or loss of profit, and the Platform Operator's total liability under these Terms is limited to the greater of the fees paid by the Brand to the Platform Operator in the previous twelve (12) months and EUR 5,000.

13. General

13.1. These Terms are governed by the laws of the Republic of Lithuania. Disputes not resolved by negotiation within thirty (30) days are settled by the competent courts of Vilnius, Lithuania.

13.2. The Platform Operator may update these Terms with thirty (30) days' notice. Changes never apply retroactively to signed Brand Agreements.

13.3. These Terms, together with the policies referred to in them, are the entire agreement between the parties about use of the Platform.

13.4. Notices are given by e-mail to the Brand's account contact and to the Platform Operator at matas@tripdash.net.