Withdrawal and Takedown Procedure
Version 1.0 · Effective November 10, 2026
1. What triggers a takedown
| Trigger | Who starts it | Notice | Deadline for full takedown |
|---|---|---|---|
| Expert withdraws without cause | Expert, on the platform | 30 days | Effective date (day 30) |
| Expert withdraws for cause (brand breach, claim changed, safety signal, recall, warning letter, regulatory action, new evidence, employer or board requirement, serious reputational harm) | Expert, on the platform, with reason | 48 hours | Paid media paused within 24 hours; everything else within 48 hours |
| Licence term ends without renewal | Automatic | Reminder to both parties 30 and 7 days before | End date |
| Expert's licence lapses, is restricted or the expert is suspended from the platform | Platform | Immediate notice to the brand | 48 hours |
| Brand decides to stop using an asset | Brand | None needed | As the brand chooses; registry updated |
| Asset found in breach of the Disclosure Policy | Platform, expert or brand | Immediate | Paused within 24 hours until corrected and re-approved |
A withdrawal can cover one asset, one right (for example video only) or everything. The scope is selected on the platform.
2. Step by step
| Step | Who | What | When |
|---|---|---|---|
| 1 | Expert or platform | Submits the withdrawal or takedown on the platform: scope, type (with or without cause), reason if for cause. | Day 0 |
| 2 | Platform | Notifies the brand's named contacts by e-mail and in the dashboard, and lists every live asset with the expert code in scope. | Immediately |
| 3 | Brand | Acknowledges receipt on the platform and names the person responsible. | Within 24 hours |
| 4 | Brand | Stops paid media for every listed asset (and any unlisted asset found with the expert code). | By the deadline in section 1 |
| 5 | Brand | Removes or unpublishes the assets in all owned channels, using the checklist in section 3. | By the deadline |
| 6 | Brand | Instructs agencies, affiliates and partners in writing to remove copies they control; keeps the instruction as evidence. | By the deadline |
| 7 | Brand | Confirms each asset as removed in the registry, with a link or screenshot as evidence. | By the deadline |
| 8 | Platform | Spot-checks (ad libraries, site search, social search by name) and closes the takedown, or escalates. | Within 3 business days after the deadline |
| 9 | Brand | For AI avatar: deletes source materials and avatar model, procures deletion by the vendor, confirms in writing. | Within 30 days |
| 10 | Parties | Refund of unused prepaid licence fee if the expert withdrew without cause, under the Agreement. | Within 14 days after the effective date |
3. Takedown checklist by channel
| Channel | Action | Evidence |
|---|---|---|
| Meta (Facebook, Instagram) | Turn off ads and ad sets using the asset; remove from dynamic creative and catalogue templates. | Ads Manager export filtered by expert code |
| Google, YouTube, Display | Pause ads and remove assets from asset libraries and Performance Max groups. | Account export |
| TikTok and other paid social | Pause ads; revoke Spark Ads or creator authorisation codes. | Account export |
| Websites, landing pages, funnels, quizzes | Remove expert name, photo, quotes and credit lines; republish; clear CDN cache. | URL list and screenshots |
| Advertorials | Unpublish or replace the expert content; stop traffic to the page. | URL and screenshot |
| E-mail and SMS | Remove from templates and automated flows; do not send further. | Template IDs |
| Organic social (brand accounts) | Delete or archive posts; do not boost or repost. | Post links |
| Agencies, affiliates, partners | Written instruction to remove and stop use; ask for confirmation. | Copy of instruction and replies |
| Print and packaging (if licensed) | Stop new print runs; no obligation to recall stock already distributed unless the withdrawal is for safety reasons. | Print order record |
4. Content already in the public domain
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The brand removes every copy it controls and uses reasonable efforts to have third-party copies removed (reposts, scrapers, ad libraries outside its control), for 14 days after the deadline.
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The brand must never boost, repost or reuse a withdrawn asset, including in screenshots, case studies or investor materials.
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Archived copies may be kept only as records to defend legal claims, not for any other use.
5. If the brand misses a deadline
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The platform notifies the brand and the expert and marks the takedown overdue.
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After 24 hours overdue, the platform may suspend the brand's ability to publish new assets with any expert until the takedown is complete.
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Continued use after the deadline is use beyond the licence: the liability limits in the Agreement do not apply to it, and the expert may pursue all remedies.
6. Standard notices
Withdrawal notice (generated by the platform): “[Expert name] has withdrawn [scope] for [product] under Licence Schedule [no.], [with / without] cause. Effective date: [date, time UTC]. All listed assets must be removed by that time. Please acknowledge within 24 hours.”
Brand confirmation: “All assets listed under takedown [ID] have been removed from paid, owned and organic channels, and our agencies and partners have been instructed in writing. Evidence is attached in the registry.”
7. Records
Every step is time-stamped in the registry and kept with the licence records for as long as any related asset was live and then for 6 years.